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West Ham's 21 year old defender sold for double just one year later

El Hadji Malick Diouf made his feelings known with a lack of enthusiasm for the upcoming season in the Championship while training and in his limited action in West Ham's first two fixtures. He now leaves for Brentford for a total package of £40 million.
El Hadji Malick Diouf is on his way to Brentford after a deal is agreed to with West Ham totaling up to £40 million.
El Hadji Malick Diouf is on his way to Brentford after a deal is agreed to with West Ham totaling up to £40 million. | Rob Newell - CameraSport/GettyImages

Sky Sports News has confirmed what had looked increasingly inevitable over the past week: West Ham have agreed to sell El Hadji Malick Diouf to Brentford. The 21-year-old, who arrived from Slavia Prague last summer for a fee in the region of £19-20 million, leaves for £35 million guaranteed plus a further £5 million in achievable add-ons. The deal also includes an undisclosed sell-on clause should Brentford move him on again in the future. It represents a significant profit for West Ham on a player they've had on their books for barely twelve months, and gives closure to one of the more unsettled sagas of this transfer window.

The writing had been on the wall for weeks, but it was Diouf's own conduct that made the outcome feel unavoidable. He played just 15 minutes in the Carabao Cup victory over Portsmouth before a brief 87th-minute cameo in the season-opening Championship draw with Burnley, and he didn't feature at all in the home defeat to Charlton that followed. Anyone watching him around the group in that stretch didn't need a transfer insider to tell them where his head was. His body language in training and in his solitary appearance on the pitch this season said all that needed to be said. Diouf did not want to be at West Ham anymore, and short of forcing his way back into contention, there was little the club could realistically do to change his mind once Brentford's interest became serious.

Financially, this is business West Ham will be pleased with regardless of the circumstances. Signing Diouf from Slavia Prague last summer already looked shrewd business given his performances in the Premier League before relegation; selling him a year later for double that fee, with an added sell-on clause protecting West Ham's interest in any future Brentford sale, is about as clean a piece of asset trading as a club in West Ham's financial position could hope for. It continues a pattern that's defined this window, with Mateus Fernandes to Spurs, Crysencio Summerville to Al-Hilal, and now Diouf to Brentford. This turns the pain of relegation into meaningful funds for Nils Koppen to work with.

So what happens to the money? As GSH reported on August 11, West Ham's operating transfer budget was set at around £40 million for the summer, with the explicit understanding that figure would only grow as further sales came in. Diouf's exit, on top of the funds already banked from Freddie Potts' move to Belgium, means that promise is now being tested in real time. With less than a week in the window, the pressure shifts squarely onto the board to release a meaningful share of these proceeds back to Koppen rather than using it elsewhere. 

West Ham have already been busy in the market with last week’s loan moves for Joel Piroe and Divine Mukasa. Arne Engels signed permanently from Celtic, but the clubs missed out on both Axel Disasi and Troy Parrott. Now there is real work to do, particularly at left-back with Diouf's departure. It leaves Ollie Scarles as the only recognised option in that position. Reinvesting intelligently and swiftly, before the window shuts, is where this summer will actually be judged.

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