The Blackburn striker won the PFA Championship Player of the Year award and scored 28 goals in 40 Championship games last season. Armstrong is entering the final year of his contract at Ewood Park, meaning the Hammers could get him for a bargain fee.
Manager, David Moyes, is keen to bolster his attacking options as West Ham currently only has Michail Antonio as a recognized center-forward in the squad. With Europa League football this approaching season, too, West Ham sees signing a striker to share the goalscoring burden with Antonio as vital.
West Ham could look to sign Adam Armstrong for a cut-price of just £8 million as he enters the final year of his contract.
West Ham ITK, ExWHUEmployee, recently said that the Hammers see the 24-year-old Armstrong as a potential option, but his asking price was too high. However, there is now a belief that he could be signed for much less than first thought.
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Chelsea striker, Tammy Abraham, remains the club’s number one target, but if Chelsea demands a fee of £40 million, then Armstrong could provide a better value for money option.
He finished second in the Championship scoring charts last season behind Brentford’s Ivan Toney. Armstrong’s style of play is believed to suit Moyes’ wishes from a striker despite providing a different type of threat to what Antonio brings to the side.
At 5ft 8in the Blackburn star would not offer the aerial threat or the holdup play Antonio brings, but he is swift and hardworking as well as being a clinical finisher in the box.
David Moyes remains keen to use the Championship market to find potential bargains that are ready for the step-up to the Premier League. He has already signed Jarrod Bowen and Said Benrahma from second-tier clubs Hull and Brentford, respectively; both have proved to be great signings for West Ham.
There are believed to be several Premier League clubs considering making a move for Armstrong, and the Hammers will face competition from the likes of Norwich, Southampton, and Newcastle. The English striker started his career with the Magpies, and they are believed to be interested in bringing him back to St James’ Park.