The reason why West Ham can again try to sign Duran in January

West Ham made a lot of efforts to sign Aston Villa forward Jhon Duran as they number nine in this transfer window. The Hammers agreed personal terms with the 20-year-old Colombia international, but couldn't reach an agreement with Aston Villa regarding the transfer fee. Moreover, Duran has been one of the best strikers in the Premier League this season with four goals in six league matches alongside a goal in the Carabao Cup as well. 

Thus, West Ham are wondering whether they should have improved their transfer offer to secure his services given the young forward's blistering pace and impressive finishing, which is a struggling area for Julen Lopetegui's side. However, according to a recent report from Fichajes, West Ham can again try to bring Duran to the London Stadium in the January transfer window. This is because of the fact that Duran has been playing mostly as a second half substitute despite his prolific goal scoring form and could look to leave the club for more playing time. 

The reason why West Ham can again try to sign Duran in January

Also, Aston Villa are interested in signing in-form Valencia striker Hugo Duro to partner England international Ollie Watkins in the attack. Aston Villa manger Unai Emery and sporting director Monchi are huge admirers of the 24-year-old during their stay in the La Liga and view him as a versatile forward who can play in all positions across the front three. Thus, if Villa complete the signing of Duro in January, they would be willing to involve in transfer talks to sell Duran, although they may increase their demand for a higher transfer fee. 

Hence, West Ham can attempt to negotiate with Aston Villa in order to sign Duran in January for around £50 million. Given the Hammers goal scoring struggles at the beginning of the season, signing a quality striker like Duran can help them in performing well towards the end of the season.