Adam Armstrong – Blackburn Rovers
The back-up option to Toney is definitely no downgrade. Like the Brentford man, Adam Armstrong is having a season to remember at Blackburn Rovers. The forward has scored 19 goals and assisted three in 29 Championship appearances.
Armstrong can play anywhere across the front-three. This versatility is something Moyes looks for in a player. The 24-year-old would be able to not only challenge Michail Antonio for the striker position but also Jarrod Bowen and the club’s other wingers.
While Armstrong may lack in height, he more than makes up for it in pace. The striker is rapid and is brilliant at getting in behind defences, and can clinically finish off chances. Armstrong also presses backlines like Antonio, which would suggest he could do the job required from him.
Moyes has scouted Armstrong this season, and he would fit into the manager’s criteria. The manager wants to target top talent from the lower divisions of English football. There is a belief that these players would be hard-working and will fight for their places in the team.
Armstrong would not be as costly as Toney and is being less targeted by the top teams in the Premier League. West Ham would, in fact, be competing with teams that they are ahead of in terms of league position.
Blackburn Rovers are not the wealthiest club in the Championship and have struggled under their current ownership. The Hammers could be able to snap up the forward for a figure of around £15-£18 million, significantly less than Toney.