5 reasons West Ham should bring in a long term director of football

West Ham behind closed doors. (Photo by Will Oliver - Pool/Getty Images)
West Ham behind closed doors. (Photo by Will Oliver - Pool/Getty Images) /
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Managers don’t last very long

West Ham United’s Scottish manager David Moyes gestures from the touchline during the English Premier League football match between Arsenal and West Ham United at the Emirates Stadium in London on September 19, 2020. (Photo by IAN WALTON / POOL / AFP) / RESTRICTED TO EDITORIAL USE. No use with unauthorized audio, video, data, fixture lists, club/league logos or ‘live’ services. Online in-match use limited to 120 images. An additional 40 images may be used in extra time. No video emulation. Social media in-match use limited to 120 images. An additional 40 images may be used in extra time. No use in betting publications, games or single club/league/player publications. / (Photo by IAN WALTON/POOL/AFP via Getty Images)
West Ham United’s Scottish manager David Moyes gestures from the touchline during the English Premier League football match between Arsenal and West Ham United at the Emirates Stadium in London on September 19, 2020. (Photo by IAN WALTON / POOL / AFP) / RESTRICTED TO EDITORIAL USE. No use with unauthorized audio, video, data, fixture lists, club/league logos or ‘live’ services. Online in-match use limited to 120 images. An additional 40 images may be used in extra time. No video emulation. Social media in-match use limited to 120 images. An additional 40 images may be used in extra time. No use in betting publications, games or single club/league/player publications. / (Photo by IAN WALTON/POOL/AFP via Getty Images) /

The game isn’t what it used to be, and whilst some want to think that it’s partly to do with the board that we’ve had 9 managers since 2001 after having 10 in our first 100 years as a club, it’s really just the way the game is trending. The 2018 future of football survey showed that the average manager lasts just 14 months in the role, and in my opinion, it just isn’t sustainable to have the job of deciding the long term vision of your club changing hands that often.

We’ve already seen over the past few years as Slaven Bilic came in, left, David Moyes came in, left, Pellegrini came in left and then Moyes came back, that the transfer vision doesn’t look the same from one window to the next. There’s no desire to build long term for the club because they’re all concerned with keeping the owners happy with results on the pitch now. So why would you look at bringing in a player who is going to be of benefit in two or three years when you need to improve results now?

The simple fact is that now manager horizons have become shorter and shorter, leaving them to build for the future is just not a good way to do things. You end up with sporadic purchases that don’t work together, one manager’s first choices with the previous manager’s decisions effectively deciding what shape the squad takes. The manager should be someone who fits the club’s, and therefore the director of football’s, long term vision. Someone who will help the club continue towards success, not make a one-season grab at something fleeting. Certainly for a club like West Ham anyway.