A little penny pinching is leading to West Ham’s bubble bursting

LONDON, ENGLAND - JANUARY 25: A bubble is revealed prior to the FA Cup Fourth Round match between West Ham United and West Bromwich Albion at The London Stadium on January 25, 2020 in London, England. (Photo by Catherine Ivill/Getty Images)
LONDON, ENGLAND - JANUARY 25: A bubble is revealed prior to the FA Cup Fourth Round match between West Ham United and West Bromwich Albion at The London Stadium on January 25, 2020 in London, England. (Photo by Catherine Ivill/Getty Images)

Whether it has been on the pitch or in the news, the shortage of attention surrounding the lack of new transfers by the West Ham board is slowly killing this club.

Whatever your definition or meaning might be for a lack of spending coins, insert it here. West Ham United continued to show today why their lack of spending on the right players and getting in new players is failing everything at the moment.

You don’t have to look any further than today to see the issue. No offense to Carlos Sanchez, but he has lost a step or two and seeing him in the starting XI for a big FA Cup match is nothing but a huge red flag as to where the issues all begin.

It’s no surprise either that every player will lose their place and eventually fall out of form or even worse lose it completely. Look no further than Manuel Lanzini or Mark Noble from today’s match against West Brom. Out of place and out of time is becoming a trending headline.

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You can blame the players for the lack of heart or a bad performance but it does come down to the manager getting them ready and the ownership recognizing when to bring in a fresh player or 10. The squad might be going through a rough patch but they haven’t been helped out either.

Digging even further and you will see that it’s not for the lack of transfer links or offers being put out. It is, however, the way that the board has done. it. Go back to last month and the exciting rumor and potential to get Gedson Fernandes. That was only squashed after the board held firm on their offers only to get trumped by a rival, Spurs.

Fernandes is a type of player that would’ve brought excitement and revival to the midfield, yet here the Hammers are still sticking it out with Lanzini. Unfortunately, Gedson hasn’t been the only missed transfer this month.

News arose earlier this week that the Hammers were linked to and put in a bid for the flashy right-back/winger, Matty Cash from Nottingham Forest. The Hammers initially bid £10 million for Cash that could raise up a bit more with extra incentives.

NOTTINGHAM, ENGLAND – JANUARY 19: Matty Cash of Nottingham Forest looks on during the Sky Bet Championship match between Nottingham Forest and Luton Town at City Ground on January 19, 2020 in Nottingham, England. (Photo by Laurence Griffiths/Getty Images)
NOTTINGHAM, ENGLAND – JANUARY 19: Matty Cash of Nottingham Forest looks on during the Sky Bet Championship match between Nottingham Forest and Luton Town at City Ground on January 19, 2020 in Nottingham, England. (Photo by Laurence Griffiths/Getty Images)

Great news right? However, it was also been rumored that other heavy hitters such as AC Milan and another EPL foe, Southampton are also in for Cash. It’s not shocking that the board put in the bid for exactly what Forest was asking for leaving room for the other clubs to increase their offers.

It is once again disappointing because Matty Cash is a player that embodies everything that West Ham needs. A young and hungry winger that could also help shore up the right-back slot with injury-prone Fredericks and aging Zabaleta seeming always in question.

Like previously mentioned, both on the pitch and off are both being punished by the lack of bringing in smart transfers and replacing the needs that the club currently has. Will anything happen in the next 6 days? Hopefully, but don’t keep your hopes up.